We are thrilled to announce that Sway Group was awarded a MarCom Platinum Award in the category of Influencer Content for our work with Stonyfield® in the first half of 2018.
Stonyfield who runs small influencer campaigns in-house but engages Sway Group to execute programming at scale came to us with a big, broad challenge for the first half of 2018. They wanted to develop large-scale influencer programming that highlighted the full range of their kid-focused products (five different product lines) while leveraging the brand’s 35 year history of creating healthy and delicious yogurts and their commitment to the environment.
During the six-month campaign, Sway engaged 327 total influencers who created 960 total pieces of content for the Stonyfield campaign. Each of the six flights included a different mix of blog posts, Instagram posts & stories and Facebook posts, blog post amplification and targeted Facebook advertising.
Across all metrics, the campaign delivered stellar results. Influencers delivered 190.2M potential impressions which was well over 2X the set goal of 80-83M. And there were a total of over 250K social media and blog engagements which resulted in a CPE of $0.66.
It is a great honor to be recognized for our work along with an amazing client. Truly, we consider all of our campaigns winners and strive for award-worthy results with each execution.
Ready to create a campaign for your brand? Reach out - we’d love to chat!