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The Rise and the Fall of the Instagram Bot

Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a Twitter follow from a stranger who has none of the same interests as you? Peculiar, right? Well according to a recent blog post...

Marketing to Millennials in 4 Easy Steps

When it comes to marketing to millennials, the question is no longer “why" but “how?” With more than 83 million individuals making up this generation in the U.S., it’s crucial that your brand not only pays attention to millennials but caters to them...

4 Ways to Use Social Media to Promote Back-to-School Campaigns

We've said it before and we'll say it again: when it comes to successful campaigns, social media is a marketer's best friend. The great thing about social media is that it has no boundaries (for the most part). This means marketers can take any...

5 Tips for Marketing to the College Student

High school seniors have just decided where they will spend the next several years of their lives. So naturally they (as well as their parents) have began thinking about the next steps in preparing for their move out. These students already have...

Going Back-to-School with Influencers

Summer may be quickly approaching, but that also means the new school year isn't far behind. So while kids are out enjoying the summer sun, their moms are already thinking of stocking up on school supplies, buying new clothes, and preparing healthy...

5 Tricks to Creating Video Content for Social Media

Nowadays, every social media platform has its own component for sharing video content. Whether it be livestreams, pre-recorded videos, or spur-of-the-moment stories, it's crucial marketers understand how to use each of these features in order to...

How to Accurately Measure Influencer Reach

When it comes to evaluating influencer reach, many marketers (especially those within the PR agency space) continue to measure a blogger’s performance by dividing their unique visitors per month (UMV) by 30. UMV forms the basis of many web...

Why Influencers Can’t Fix Your Crappy Idea

One of the larger marketing “misses” of 2017 was the Fyre Festival. After the island dust had settled, the scrutiny of who and what went wrong from media outlets and analysts began in earnest. Sadly, many of the post-festival articles placed partial...

How to Choose the Best Live Video Platform for Your Brand

Live video is everywhere! It first appeared on Facebook, then made its way to Twitter, and now Instagram. Even though all three of these platforms offer the same live video component, they each differ in unique ways that house various benefits....

4 Steps to Creating a Content Marketing Strategy

Consumers are smart, especially online, forcing those of us in marketing and advertising to get more creative in how we reach them. Content marketing is a strategic marketing approach based on developing quality, relevant content for a specific...

Why Social Media Influencers Are The New Celebrities

Influencer marketing. You see it on every social media platform out there. Instagram, Twitter, Facebook–you name it! Why? Because influencers like beauty gurus, food bloggers, and lifestyle vloggers possess the power to persuade their fanbase of...

Instagram Video Marketing: 4 Tips to Visually Promote Your Product

With more than 700 million users, Instagram is a powerful multimedia content marketing tool. But like any tool in your marketing arsenal, you have to know how to use it for it to truly be effective. You may be posting pictures on Instagram as part...

All About the Facebook Branded Content Tool

In 2017, Facebook updated its Branded Content Guidelines which caused many issues for influencers, agencies, and brands who are looking to implement social media marketing campaigns.

7 Types of Tweets to Increase Traffic to Your Website

Twitter is here to stay. With over 330 million users liking, retweeting, and posting new content each day, marketers have never had an easier way to share their content exponentially. We've taken out the Twitter guesswork and broken it down into our...

Content Marketing: The Voodoo That We Do

As marketers, we're constantly looking for new, innovative ways to better engage our intended audience. We may get a little crazy sometimes, but that doesn't mean there isn't a method to the madness. In this blog post, we show you how we mix and...