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5 Expert Predictions In Influencer Trends For 2018

As 2017 has come to an end, it’s a great time to review influencer marketing trends and make plans for the year ahead. As we consider what influencer trends are likely to emerge in 2018, we know one thing for certain: influencer marketing shows no...

Use Google Search Term Trends to Inform Influencer Content

Ah, Google's Search Trends Year in Review. One of the best recaps of the year, what the global collective was experiencing, wondering, making, mourning and celebrating.

What Brands Needs To Know About The Unpredictable Facebook Algorithm

There are a number of disturbing elements to the Russian election hacking scandal — most notably the fact that a foreign entity was somehow able to use Facebook and other social networks to influence an already stressful U.S. election. But what has...

Syndication of Influencer Content Extends Reach & Increases ROI

In influencer marketing, the power of great content cannot be overstated. People have learned to tune out impersonal ads, but they respond to top-quality content that’s unique, genuine, and relevant — whether it’s a sponsored post or not.

Food Brands And Influencer Marketing: A Recipe For Holiday Success

Food brands and influencer marketing go hand in hand, especially during the holidays. Few consumer verticals are so deliciously well suited for influencer marketing as food. Work with the best food influencers to create original, creative content...

Metrics: The Direct Conversion Distraction in Influencer Marketing

When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer recommends a product in a sponsored post. A reader clicks the link and makes a purchase. This is the ideal...

Influencer Marketing: 5 Metrics that Matter

When you’re looking to create a successful influencer marketing campaign — on its own, or within a wider digital marketing mix — measurement is a key aspect of your strategy. Metrics give you the information you need to understand the impact of your...

What Your Brand Needs to Know About the Latest FTC Guidelines

In 2017, the U.S Government updated their FTC guidelines for disclosing on Instagram and for the first time ever, sent out letters to a group of influencers. These influencers were known to have not disclosed brand partnerships in their sponsored...

The Making of Viral Video Marketing: 3 Tips from Experts Who Know

If your business is focused on social media or anything related to the Internet like ours is, then you know first-hand how fast our eyes light up when we hear the word "viral," even more so when we say, viral video. Producing viral video content...

5 Reasons To Be Cautious of Influencer Platforms

Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms, let marketers search influencer databases, automate influencer outreach, and track...

Is Your Content Calendar Working As Hard As You Do?

Keeping up with the latest social media trends can prove to be a difficult feat. Unless you have someone working around the clock to ensure your business is able to actively monitor the rapid-fire social media landscape, you need to have an...

The Basic Recipe for A Successful Content Marketing Strategy

Finding inspiration for great content is one thing, but figuring out where to start when crafting a new content marketing strategy is another. Building a brand new strategy from the ground up can feel entirely overwhelming. However, even though the...

Can AI Run Your Next Influencer Marketing Campaign?

Elon Musk has stated that Artificial Intelligence poses a "fundamental existential risk for human civilization", which as you might imagine, has generated a ton of press.

Tips for Marketing with Instagram's Multiple Post Feature

Instagram's multiple post feature means more pictures in one post. But what does this mean for marketers? Keep reading to find out as we tell you 3 unique tips for marketing with Instagram's multiple post feature.

How to Host a Twitter Party

Twitter parties are a great way to engage your audience and reach potentially millions of consumers. We're sharing how to host a twitter party that is successful. Read on to find out more!