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Food Brands And Influencer Marketing: A Recipe For Holiday Success

Food brands and influencer marketing go hand in hand, especially during the holidays. Few consumer verticals are so deliciously well suited for influencer marketing as food. Work with the best food influencers to create original, creative content...

Boost Black Friday Marketing with Influencers

Boosting your Black Friday marketing is possible with strategic influencer marketing. Influencer marketing campaigns timed with peak shopping days can be an effective strategy. While Black Friday still draws the biggest crowds (over 154 million...

Metrics: The Direct Conversion Distraction in Influencer Marketing

When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer recommends a product in a sponsored post. A reader clicks the link and makes a purchase. This is the ideal...

Influencer Marketing: 5 Metrics that Matter

When you’re looking to create a successful influencer marketing campaign — on its own, or within a wider digital marketing mix — measurement is a key aspect of your strategy. Metrics give you the information you need to understand the impact of your...

What Your Brand Needs to Know About the Latest FTC Guidelines

In 2017, the U.S Government updated their FTC guidelines for disclosing on Instagram and for the first time ever, sent out letters to a group of influencers. These influencers were known to have not disclosed brand partnerships in their sponsored...

The Making of Viral Video Marketing: 3 Tips from Experts Who Know

If your business is focused on social media or anything related to the Internet like ours is, then you know first-hand how fast our eyes light up when we hear the word "viral," even more so when we say, viral video. Producing viral video content...

5 Reasons To Be Cautious of Influencer Platforms

Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms, let marketers search influencer databases, automate influencer outreach, and track...

Is Your Content Calendar Working As Hard As You Do?

Keeping up with the latest social media trends can prove to be a difficult feat. Unless you have someone working around the clock to ensure your business is able to actively monitor the rapid-fire social media landscape, you need to have an...

The Basic Recipe for A Successful Content Marketing Strategy

Finding inspiration for great content is one thing, but figuring out where to start when crafting a new content marketing strategy is another. Building a brand new strategy from the ground up can feel entirely overwhelming. However, even though the...

Can AI Run Your Next Influencer Marketing Campaign?

Elon Musk has stated that Artificial Intelligence poses a "fundamental existential risk for human civilization", which as you might imagine, has generated a ton of press.

How to Find the Best Influencers

Influencer marketing is becoming more and more popular as a way to reach consumers online. It's more organic compared to traditional advertising - in fact, influencer marketing programs drive 16 times more engagement than paid or owned media. The...

3 Questions to Ask Yourself When Choosing the Right Influencer for Your Brand

Choosing the right influencer to market your brand can feel like a guessing game. It's essential you find the influencer who embodies your brand's values as well as whose following encompasses your ideal audience. Of course all influencers are...

Tips for Marketing with Instagram's Multiple Post Feature

Instagram's multiple post feature means more pictures in one post. But what does this mean for marketers? Keep reading to find out as we tell you 3 unique tips for marketing with Instagram's multiple post feature.

How to Host a Twitter Party

Twitter parties are a great way to engage your audience and reach potentially millions of consumers. We're sharing how to host a twitter party that is successful. Read on to find out more!

8 Instagram Tips for Business

Instagram is an undeniable marketing channel if you’re looking to target Gen X and Millennials, as two-thirds of the platform’s users are between the ages of 18 and 44 according to eMarketer. Millennials spend more than 5 hours a day on social media...