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Tips for Using Influencers to Alleviate a PR Crisis

In an ideal world, your organization will never have to endure a PR crisis. You will never have a single recall, product shortage, service outage, miscommunication or upset customer. Of course, the less delightful reality is that most businesses...

5 Ways to Reach Your Target Audience With Influencer Marketing

There has never been a better time to incorporate influencer marketing into your company's marketing strategy.  Influencer marketing campaigns drive 16 times more engagement with a target audience than paid or owned media - that's because 74% of...

5 Influencer Marketing Myths We'd Like to See Go Away

In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space – especially given the always abundant, yet sometimes conflicting...

Develop A Content Marketing Strategy That Works For Your Brand

A content marketing strategy, when done correctly, can attract, retain, and educate your target audience, creating a connection between your consumer and your brand. Online content is vital to creating traffic and buzz about your service or product,...

Twitter Marketing Tips from The Experts Who Know

Since its inception in 2006, Twitter has been one of the major social networks. With 115 million active monthly users, it’s easy to see why Twitter marketing matters.

Mom Bloggers and the History of Influencer Marketing

During Women’s History Month, an annual recognition of the many women who have made contributions to history, culture, and society, and I found myself thinking about the impact women have had in the marketing space, particularly in recent years with...

Back-To-School Marketing: Earn an A with Influencer Marketing

Whether you want to connect with moms of young children or moms with older kids heading off to college, the time to develop your back-to-school marketing plan is now. Every day, more people are turning to their online communities as trusted...

Evergreen Content: What is it? Why do I care?

Certain types of content, by their nature, are time-sensitive - i.e. promotions, holidays, new product launches. That said, producing evergreen content helps brands stay relevant all year round - keeping their readers engaged and enticing more...

Influencer Marketing Campaigns Work for Even the Trickiest Brands

As brands are increasingly turning to influencer marketing campaigns to highlight their products and services, it’s easy to see how certain verticals are particularly well-suited for this type of marketing. Beauty, food, crafts, decor and fashion...

How to Stop Influencer Fraud Before It Starts

The New York Times article, The Follower Factory further exposed the serious issue of influencer fraud that lurks within the space on Twitter and other platforms, as well.

How Influencer Marketing Can Enhance Your Live Event Advertising

Influencer marketing is certainly gaining more attention for its authentic impact and direct ROI for brands. As influencer marketing campaigns continue to grow, how can you make sure yours stands out? One great way: utilizing online influencers...

Critical Strategies For Successful Influencer Marketing Campaigns

Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between a potential customer tuning out your message or embracing it wholeheartedly — and the key...

5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm

If you’ve been thinking of Pinterest's smart feed as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest is a whole different ballgame than other...

5 Expert Predictions In Influencer Marketing For 2018

As 2017 has come to an end, it’s a great time to review influencer marketing programs and make plans for the year ahead. As we consider what industry trends are likely to emerge in 2018, we know one thing for certain: influencer marketing shows no...

Use Google Search Term Trends to Inform Influencer Content

Ah, Google's Search Trends Year in Review. One of the best recaps of the year, what the global collective was experiencing, wondering, making, mourning and celebrating.