The Real Scoop on Fake Followers & Influencer Fraud

In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest business models” in the influencer marketing industry, driving a frenzy of media attention on the topic. Influencer fraud has been a...

Influencer Marketing For Industry Associations: Five Tips For Success

The business of influencer marketing is estimated to reach a whopping $10 billion by the end of 2020, and more marketers than ever are ready to jump on board. In fact, a recent survey from the ANA (Association of National Advertisers) revealed that...

Why Pet Brands Should Be Engaging Influencers

It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are so popular on the Internet: who can’t agree that a tiny hedgehog taking a nap is adorable? The fact that there’s now a talent agency...

The Whys and Hows of Influencer Marketing Quality Assurance

Quality assurance (QA) can be thought of as the practice of avoiding defects or mistakes, but we prefer this definition: the maintenance of a desired level of quality in a service or product, especially by means of attention to every stage of the...

Hottest Influencer Marketing Trends From 2018 And What To Watch In 2019

If you’ve never tried influencer marketing before, now is a great time to jump in. A 2018 study revealed that the average earned media value for businesses using influencer marketing is $5.20 per dollar spent, and nearly 90% of all marketers find...

Building a Multi-Million Dollar Marketing Agency From Scratch

Sway Group CEO Danielle Wiley was recently featured on A-Cup, a podcast focused on the backstories of female entrepreneurs. Hosts Tara Laferrara and Kara McCartney interview one inspiring woman each week to discuss the wins and setbacks involved in...

5 Strategic Benefits of Multi-Flight Influencer Programs

For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to boost outreach and capture attention. These types of time-spanning programs not only strengthen an audience’s connection...

Three Ways to Ensure Successful Influencer Campaigns

Influencers across every social media platform have taken on increased importance as consumers look towards the endorsements of others for what they try and buy. In fact, 88% of consumers trust online reviews as much as personal recommendations.

Pinterest Marketing Strategy Tips Every Brand Should Know

If you haven’t been thinking of Pinterest as a top marketing priority for your brand, you might want to reconsider: over 291 million people use Pinterest every month with 90 percent of weekly users turning to Pinterest to help them make their...

Why Does Influencer Marketing Work?

Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve all seen the data that supports this powerful form of marketing and the studies that show how today’s consumers are much more influenced...