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Building a Multi-Million Dollar Marketing Agency From Scratch

Sway Group CEO Danielle Wiley was recently featured on A-Cup, a podcast focused on the backstories of female entrepreneurs. Hosts Tara Laferrara and Kara McCartney interview one inspiring woman each week to discuss the wins and setbacks involved in...

5 Strategic Benefits of Multi-Flight Influencer Programs

For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to boost outreach and capture attention. These types of time-spanning programs not only strengthen an audience’s connection...

Three Ways to Ensure Successful Influencer Campaigns

Influencers across every social media platform have taken on increased importance as consumers look towards the endorsements of others for what they try and buy. In fact, 88% of consumers trust online reviews as much as personal recommendations.

Pinterest Marketing Strategy Tips Every Brand Should Know

If you haven’t been thinking of Pinterest as a top marketing priority for your brand, you might want to reconsider: over 291 million people use Pinterest every month with 90 percent of weekly users turning to Pinterest to help them make their...

Why Does Influencer Marketing Work?

Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve all seen the data that supports this powerful form of marketing and the studies that show how today’s consumers are much more influenced...

Stonyfield Kids Campaign Wins 2018 Marcom Platinum Award

We are thrilled to announce that Sway Group was awarded a MarCom Platinum Award in the category of Influencer Content for our work with Stonyfield® in the first half of 2018.

Include Influencers in Your Black Friday Social Media Campaigns

The countdown is on...Black Friday, which officially kicks off the holiday shopping season is less than a month away. Why is this time so important to brands and marketers? Well maybe it’s because 30% of annual retail sales occur between Black...

7 Innovative Influencer Marketing Tactics That Experts Swear By

Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 30 million answers to this question, all of which vary by author opinion. Many of us at Sway Group have a rich background in blogging, and we believe...

Avoid this Influencer Marketing Mistake

At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are thrilled to see so many brands engaging influencers as part of their marketing strategy. Less exciting, however, is the way in...

Instagram's Aesthetics: Ever-Changing and Evolving

When you hear the term “Instagram aesthetics,” a certain visual theme is likely to come to mind — most likely reminiscent of what you tend to see on your customized Instagram feed. Maybe you think of lots of white space and immaculate interior...

5 Tips for Working with Influencers

We often hear from businesses who are sold on the idea of influencer marketing but aren’t quite sure where to begin. How do you find the right people? Which social platforms and techniques are right for your campaign goals? Is it better to do...

Millennial Influencers You Should Follow

Millennials are often the target audience of influencer campaigns - and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the...

Why Engage an Influencer Agency of Record?

The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern marketing strategy, but for many brands, even the most successful influencer marketing campaigns aren’t as powerful — or cost...

5 Food Brand Instagram Feeds We’re Loving Right Now

Unless you’ve been hiding under a rock, you know that Instagram has become the “it” social platform for brands and influencers to showcase their content.

Influencers and Holiday Campaigns - A Match Made in Heaven

Influencer marketing and holiday campaigns go hand-in-hand these days.  And while to most of the world summer has just started, once July arrives we in social media marketing  know that holiday planning needs to be in full swing. So if you’re in the...