Marketing to Parents by Engaging Influencers - 5 Tips!

Marketing to parents has come a long way in the last 20 years. The number of platforms currently available for people to write and publish original content is too vast to list, but back in the early 2000’s, blogging-specific resources were a brand...

Get More User-Generated Content with Influencer Marketing

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell, UGC is any content related to a brand that’s voluntarily produced by its customers — for instance, GoPro’s amazing...

Create a Winning Influencer Marketing Strategy that Drives Sales

Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the key ingredient to every successful influencer marketing strategy is a strong foundation. In this article, you’ll learn our 8 step action plan for...

Accounts to Savor: 10 Food Influencers to Follow in 2019

If there is one thing we can all agree on, it’s that food photography has a tendency to inspire us in the kitchen — and make us hun-gry. Over the years, Sway Group has had the pleasure of working with all types of food influencers, from true foodies...

Five Big Content Marketing Mistakes And How To Avoid Them

“Content marketing” is a buzzword-sounding term that unfortunately tends to get used interchangeably with influencer marketing, native advertising, and audience-centric marketing. Here at Sway Group, we often hear from clients who are confused about...

Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing

Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in the broadcast television space. If you’re not familiar with that industry and you’re curious about how much money is still being spent...

Running the Dipsea and Finding My Strength

This past weekend, I ran a legendary race called the Dipsea. It’s just over seven miles of treacherous trails, going from the center of my adopted hometown of Mill Valley to the blue oceanside of Stinson Beach. The first mile alone includes 700...

Instagram Creator Account: Great for Influencers (But We Still Say Wait)

The Instagram Creator Account feature is being rolled out as an option for all users. Access is not yet universal, but it appears to be available to users with over 10,000 followers who have their accounts linked to a Facebook business page.

4 Ways to Create Better Engagement on Twitter

Twitter now has a whopping 126 million daily active users, which means roughly 39 percent of Twitter’s monthly active users are on the app every day. The potential for connection is massive — but so is the possibility of failing to get noticed. For...

Influencer “Ripple Effect” Can Be the Best Part of a Campaign

The influencer marketing industry is showing no signs of slowing down as businesses of all sizes continue to see results from this highly effective strategy. With consumer distrust on the rise, audiences are seeking more authentic content like...