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Make FOMO Part of Your Influencer Marketing Plan

In 2013, the Oxford English Dictionary added the increasingly common term “FOMO”, defining it thusly: fear of missing out: anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social...

5 Tips for Boosting Your Shopper Marketing with Social Media Influencers

Today’s digitally-savvy consumers are exercising more control over their retail experience than ever before. We want more shopping controls, more convenience, and retailer options like flexible delivery choices — and thanks to mobile devices, the...

This Often-Overlooked Influencer Strategy is Critical for Success

How do you make influencer marketing work when people are tuning out ads and drowning in information overload? One of the best tricks for running a successful influencer marketing campaign is a relatively simple one: it’s all about the angle. In...

Influencer Content We're Loving

At Sway, there is no better way to celebrate #NationalHighFiveDay (yes, that’s a thing) than giving a big shoutout to FIVE of our brand partners we’ve had the privilege of working with recently. From amplifying messaging around #TheBigGame with Farm...

3 Twitter Marketing Strategies That Really Work

With 326 million active users using Twitter each month, there’s no doubt that the way we consume and share information in real-time has forever changed. Love it or hate it, Twitter has become a bustling feed of our collective cultural consciousness.

5 Influencer Marketing Missteps to Avoid in 2019

There are plenty of misconceptions in the influencer and content marketing space; speculation and myths seem to run rampant throughout the industry. We generally try and steer clear of the Overly Dramatic Cautionary Tale tone when it comes to...

How to Manage Large-Scale Influencer Campaigns In-House

Looking to make a truly big splash with your marketing in 2019? A high-volume influencer campaign may be the best way to get the word across to your target audience, without the distrust and disinterest that can accompany advertising efforts.

4 Tips for a Killer Content Marketing Strategy

A content marketing strategy is a plan for building a relationship with your target audience by giving them relevant, useful content. It means you’ve put in the time to understand your audiences and distribution channels, and you have defined your...

College Cheat Scandal Shows Need for Influencer Crisis Plan

So you’re a brand who decided to partner with a big-name social media influencer who’s now embroiled in a giant scandal and Twitter is blowing up with outrage expressed in admittedly hilarious memes — what to do? Is there a hashtag for this kind of...

Walking the Walk with Brand Values and Influencer Marketing

Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent study conducted by Wakefield Research, these so-called “corpsumers” represent one in three Americans, and they’re...

The Real Scoop on Fake Followers & Influencer Fraud

In June of 2018, Unilever called for a crackdown on “poor practices such as fake followers, bots, fraud or dishonest business models” in the influencer marketing industry, driving a frenzy of media attention on the topic. Influencer fraud has been a...

Influencer Marketing For Industry Associations: Five Tips For Success

The business of influencer marketing is estimated to reach a whopping $10 billion by the end of 2020, and more marketers than ever are ready to jump on board. In fact, a recent survey from the ANA (Association of National Advertisers) revealed that...

Why Pet Brands Should Be Engaging Influencers

It can feel increasingly difficult to find common ground these days, which may be one of the reasons animals are so popular on the Internet: who can’t agree that a tiny hedgehog taking a nap is adorable? The fact that there’s now a talent agency...

The Whys and Hows of Influencer Marketing Quality Assurance

Quality assurance (QA) can be thought of as the practice of avoiding defects or mistakes, but we prefer this definition: the maintenance of a desired level of quality in a service or product, especially by means of attention to every stage of the...

Hottest Influencer Marketing Trends From 2018 And What To Watch In 2019

If you’ve never tried influencer marketing before, now is a great time to jump in. A 2018 study revealed that the average earned media value for businesses using influencer marketing is $5.20 per dollar spent, and nearly 90% of all marketers find...