The Ultimate Guide to Success with Instagram Influencers (Plus Predictions for 2020)

When it comes to influencer marketing, Instagram is a top-performing social media platform for brands. Thanks to over one billion monthly active users and countless opportunities for engagement, Instagram influencers are a great way for marketers to...

4 Tips for Creating a Killer B2B Content Marketing Strategy

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? Unlike B2C content marketing, a B2B strategy supports organizational goals by targeting buyers. Ultimately, it’s all about...

On the Fence About Influencer Marketing? It’s Time To Take the Plunge

“We’re interested in influencer marketing, but …”

If Instagram Hides Likes: 6 Predictions for What May Change

You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There are, of course, plenty of doomsday articles out there trumpeting THE END OF INFLUENCER MARKETING because without those teeny...

How to Measure Influencer Marketing ROI: Everything You Need to Know

According to the Influencer Marketing 2020 report from Influencer Intelligence, 84% of marketers say they’re challenged by proving influencer marketing’s ROI. This isn’t surprising: it's a common misunderstanding that you can't measure influencer...

Beyond the Campaign: 3 Creative Ideas for Reusing Influencer Content

Today’s digital influencers are more than social mavens: they are content creators with diverse skill sets from writing to photography and videography. Whether they’re sharing beautifully styled images on Instagram or choosing the perfect lighting...

Why the Rising Trend in B2B Influencer Marketing Matters (And How to Get It Right)

Influencer marketing in the consumer space shows no sign of slowing down, but what about business-to-business (B2B)? B2B influencer marketing hasn’t experienced quite the same upward trajectory. However, savvy businesses are starting to realize the...

5 Niche Parenting Markets to Reach with Influencer Marketing

Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse creators. The so-called mommy blog has evolved into a multibillion-dollar industry, and no wonder: depending on which research you...

10 Family-Focused Parenting Influencers from the Sway Network

We work with thousands of influencers every year and love seeing how their content continues to evolve, especially with those creating content about parenting and family life. We’ve rounded up some of our favorite parenting-focused influencers (it...

Micro Influencer Marketing 101: Why Bigger Isn’t Always Better

If you were asked who the best social media creators to hire for an influencer marketing campaign might be, what sort of names come to mind? Do you think of a micro influencer? Chances are the first personalities you think of are the celebrity-level...