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If Instagram Hides Likes: 6 Predictions for What May Change

You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There are, of course, plenty of doomsday articles out there trumpeting THE END OF INFLUENCER MARKETING because without those teeny...

How to Measure Influencer Marketing ROI: Everything You Need to Know

According to the Influencer Marketing 2020 report from Influencer Intelligence, 84% of marketers say they’re challenged by proving influencer marketing’s ROI. This isn’t surprising: it's a common misunderstanding that you can't measure influencer...

Beyond the Campaign: 3 Creative Ideas for Reusing Influencer Content

Today’s digital influencers are more than social mavens: they are content creators with diverse skill sets from writing to photography and videography. Whether they’re sharing beautifully styled images on Instagram or choosing the perfect lighting...

Why the Rising Trend in B2B Influencer Marketing Matters (And How to Get It Right)

Influencer marketing in the consumer space shows no sign of slowing down, but what about business-to-business (B2B)? B2B influencer marketing hasn’t experienced quite the same upward trajectory. However, savvy businesses are starting to realize the...

5 Niche Parenting Markets to Reach with Influencer Marketing

Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse creators. The so-called mommy blog has evolved into a multibillion-dollar industry, and no wonder: depending on which research you...

10 Family-Focused Parenting Influencers from the Sway Network

We work with thousands of influencers every year and love seeing how their content continues to evolve, especially with those creating content about parenting and family life. We’ve rounded up some of our favorite parenting-focused influencers (it...

Micro Influencer Marketing 101: Why Bigger Isn’t Always Better

If you were asked who the best social media creators to hire for an influencer marketing campaign might be, what sort of names come to mind? Do you think of a micro influencer? Chances are the first personalities you think of are the celebrity-level...

Marketing to Parents by Engaging Influencers - 5 Tips!

Marketing to parents has come a long way in the last 20 years. The number of platforms currently available for people to write and publish original content is too vast to list, but back in the early 2000’s, blogging-specific resources were a brand...

Get More User-Generated Content with Influencer Marketing

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell, UGC is any content related to a brand that’s voluntarily produced by its customers — for instance, GoPro’s amazing...

Create a Winning Influencer Marketing Strategy that Drives Sales

Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the key ingredient to every successful influencer marketing strategy is a strong foundation. In this article, you’ll learn our 8 step action plan for...

Accounts to Savor: 10 Food Influencers to Follow in 2019

If there is one thing we can all agree on, it’s that food photography has a tendency to inspire us in the kitchen — and make us hun-gry. Over the years, Sway Group has had the pleasure of working with all types of food influencers, from true foodies...

Five Big Content Marketing Mistakes And How To Avoid Them

“Content marketing” is a buzzword-sounding term that unfortunately tends to get used interchangeably with influencer marketing, native advertising, and audience-centric marketing. Here at Sway Group, we often hear from clients who are confused about...

Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing

Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in the broadcast television space. If you’re not familiar with that industry and you’re curious about how much money is still being spent...

Instagram Creator Account: Great for Influencers (But We Still Say Wait)

The Instagram Creator Account feature is being rolled out as an option for all users. Access is not yet universal, but it appears to be available to users with over 10,000 followers who have their accounts linked to a Facebook business page.

4 Ways to Create Better Engagement on Twitter

Twitter now has a whopping 126 million daily active users, which means roughly 39 percent of Twitter’s monthly active users are on the app every day. The potential for connection is massive — but so is the possibility of failing to get noticed. For...