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New FTC Guidelines Are Good News for Both Brands and Influencers

It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures, and if you haven’t seen them, there have been some updates to their official set of guidelines.

B2B Influencer Marketing Podcast with DemandGen Radio

Podcast fans, have you checked out DemandGen Radio? Host David Lewis airs a great live show twice a month with thought leaders, authors, and marketing experts from around the world to cover methods and technologies for high-performance marketing....

Sway Group Wins Gold Marcom Award for Igloo RECOOL Campaign

Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better when we can celebrate one of our clients while doing so. We’re excited to announce that Sway Group was awarded a MarCom Gold Award in the category of...

What is Influencer Marketing? Getting Started for Success

In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their social networks. People are constantly sharing advice and information about the brands and trends...

8 Influencer Marketing Mistakes (and How to Avoid Them!)

There's no doubt about it, partnering with a social media influencer to market your products can be extremely effective. While this is a relatively new form of marketing in the history of advertising, the trend of using influencer campaigns to reach...

8 Fashion Influencers From The Sway Network

If there is one thing that we here at Sway love, it’s our fashion influencers. We’ve compiled a list of eight of our favorite fashion influencers who inspire us every day.

Gearing Up for SMS Summit: A Few Minutes with Sway CEO Danielle Wiley

Mark your calendars: Sway Group CEO Danielle Wiley will be presenting at the upcoming Social Media Strategies Summit in NYC on October 15-17. Her presentation is titled How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the...

Marketing to the Modern Family: 3 Tips for Getting it Right

For today’s families, diversity is the new normal. The so-called nuclear family has evolved into all sorts of different family arrangements and structures. If you’re marketing to the modern family, you’ll definitely miss the mark if you assume they...

Wanderlust Inspiration: Our 9 Favorite Travel Influencers

We love travel influencers. Whether you need tips for planning the perfect vacation or you are just looking for inspiration and beautiful photographs of amazing locations, travel influencers are here for you.

Why Google’s New ‘nofollow’ Change Is Good News For Brands

Here’s a bit of news that brands and influencers may be interested in: Google just announced that the nofollow link attribute (i.e. rel="nofollow“) will be seen as a “hint” rather than as a specific instruction for ranking purposes. Also, Google is...

The Ultimate Guide to Success with Instagram Influencers (Plus Predictions for 2020)

When it comes to influencer marketing, Instagram is a top-performing social media platform for brands. Thanks to over one billion monthly active users and countless opportunities for engagement, Instagram influencers are a great way for marketers to...

5 Tips for Creating a Killer B2B Content Marketing Strategy

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content marketing strategy includes the same elements of defining goals and establishing key performance...

On the Fence About Influencer Marketing? It’s Time To Take the Plunge

“We’re interested in influencer marketing, but …”

If Instagram Hides Likes: 6 Predictions for What May Change

You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There are, of course, plenty of doomsday articles out there trumpeting THE END OF INFLUENCER MARKETING because without those teeny...

How to Measure Influencer Marketing ROI: Everything You Need to Know

According to the Influencer Marketing 2020 report from Influencer Intelligence, 84% of marketers say they’re challenged by proving influencer marketing’s ROI. This isn’t surprising: it's a common misunderstanding that you can't measure influencer...