Digital Marketing to Moms vs. Digital Marketing to Women: Do Brands Need Disparate Strategies?

Last week, Sway Group’s Allison Talamantez, President, Business Development and Tiffany Romero, President, Influencer Management, presented at the inaugural Digital Marketing Strategies Summit on the topic of marketing to women.

Meet Tiffany Romero – Sway Group's President, Influencer Management (Also known as our Chief Evangelist)

Tiffany Romero, Sway Group's President, Influencer Management, is one of Sway Group’s partners, working behind the client curtain to attract the best influencer talent for each campaign. Tiffany is the reason our Massive Sway network of now 80,000...

Blogging Isn't Dead, It's Part of a Diversified Online Existence

The death of the blog is an increasingly popular subject these days, and it's been thoughtfully tackled in recent days by two of the most prominent bloggers online: Jason Kottke of Kottke.org, and John Scalzi of Whatever. In a nutshell, they agree...

Why It's Insulting To Ask Bloggers to Work for Free

We are big fans of the recent New York Times article titled Slaves of the Internet, Unite! Author Tim Kreider's palpable frustration at being repeatedly asked to write things for free is one that's deeply familiar to those of us who are bloggers or...

Content Marketing: How Sway Group Can Make It Work for Your Brand

The old saying that "People buy on emotion and rationalize with logic" isn't always true any more. At least not with content marketing, where the right balance of logic and emotion resonates with potential buyers in a big way.

6 must-follow Pinterest boards

There's nothing like a few hours to get lost on Pinterest, taking in hundreds of creative hair-braiding tutorials and candid photos of cute baby animals. Unless you are a brand seeking to get in on Pinterest's expansive fan base and sales boom that...

Why does Sway Group Exist?

I have been thinking about forming a business like Sway Group for over two years now, but had always hesitated. There were so many great reasons NOT to launch my own company. It is scary to leave a secure, high-level job as an executive. I loved the...

Who is Sway?

In addition to the lovely ladies featured on our bios pages, there are some other people without whom Sway Group wouldn't be possible. These are the bloggers of course! As we set out to create this agency, we realized early on that the scope needed...