google-site-verification=C_3qzZLna5OOVdOWnS0vIC9AybtNw0MBtw5n4J6EMyQ

Why It's Insulting To Ask Bloggers to Work for Free

We are big fans of the recent New York Times article titled Slaves of the Internet, Unite! Author Tim Kreider's palpable frustration at being repeatedly asked to write things for free is one that's deeply familiar to those of us who are bloggers or...

Content Marketing: How Sway Group Can Make It Work for Your Brand

The old saying that "People buy on emotion and rationalize with logic" isn't always true any more. At least not with content marketing, where the right balance of logic and emotion resonates with potential buyers in a big way.

6 must-follow Pinterest boards

There's nothing like a few hours to get lost on Pinterest, taking in hundreds of creative hair-braiding tutorials and candid photos of cute baby animals. Unless you are a brand seeking to get in on Pinterest's expansive fan base and sales boom that...

Why does Sway Group Exist?

I have been thinking about forming a business like Sway Group for over two years now, but had always hesitated. There were so many great reasons NOT to launch my own company. It is scary to leave a secure, high-level job as an executive. I loved the...

Who is Sway?

In addition to the lovely ladies featured on our bios pages, there are some other people without whom Sway Group wouldn't be possible. These are the bloggers of course! As we set out to create this agency, we realized early on that the scope needed...