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How to Use Content as a Marketing Tool

Website content is vital to creating traffic and buzz about your service or product. Unfortunately, many business owners overlook the importance of content and how it can play a huge role in marketing. If you don’t know where to begin in creating...

Engaging Moms on Instagram and Pinterest: It's All About Value

Is a picture really worth a thousand words? In our increasingly info-heavy world, visual content has become the most effective way to tell a story. For those of us who are juggling many roles and responsibilities throughout our day, we often...

How to Maximize Your Television Advertising with Complementary Content Marketing

In the days following a nationally televised game, event or award show, conversation in the marketing sector is dominated not only by wins and losses, but the advertising that best captured the country’s attention. With millions of Americans tuned...

Good Content is Still King

As we look ahead to 2015, marketing trends will continue to evolve. We’ll see more real time marketing, raw footage and digital integration, combined with a focus on native advertising and new influencers. Yet as much as things change, one thing...

Digital Marketing to Moms vs. Digital Marketing to Women: Do Brands Need Disparate Strategies?

Last week, Sway Group’s Allison Talamantez, President, Business Development and Tiffany Romero, President, Influencer Management, presented at the inaugural Digital Marketing Strategies Summit on the topic of marketing to women.

Meet Tiffany Romero – Sway Group's President, Influencer Management

Tiffany Romero is the President of Influencer Management at Sway Group. She is one of Sway Group’s partners along with Danielle Wiley and Francesa Banducci, and she focuses on building community and beneficial brand connections for our influencers....

Blogging Isn't Dead, It's Part of a Diversified Online Existence

The death of the blog is an increasingly popular subject these days, and it's been thoughtfully tackled in recent days by two of the most prominent bloggers online: Jason Kottke of Kottke.org, and John Scalzi of Whatever. In a nutshell, they agree...

Why It's Insulting To Ask Bloggers to Work for Free

We are big fans of the recent New York Times article titled Slaves of the Internet, Unite! Author Tim Kreider's palpable frustration at being repeatedly asked to write things for free is one that's deeply familiar to those of us who are bloggers or...

Content Marketing: How Sway Group Can Make It Work for Your Brand

The old saying that "People buy on emotion and rationalize with logic" isn't always true any more. At least not with content marketing, where the right balance of logic and emotion resonates with potential buyers in a big way.

6 must-follow Pinterest boards

There's nothing like a few hours to get lost on Pinterest, taking in hundreds of creative hair-braiding tutorials and candid photos of cute baby animals. Unless you are a brand seeking to get in on Pinterest's expansive fan base and sales boom that...