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Marketing During Coronavirus: Revamping Budgets for Success

The coronavirus outbreak has put most media production on pause, from sports to concerts to television programming of all kinds. While protocols for restarting production are underway in some areas, marketers around the world have been faced with...

The Unintended Victims of the Facebook Ad Boycott

More than 500 major corporations have paused their advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit campaign, including familiar brands like LEGO, Dunkin Donuts, Starbucks, Target, Best Buy, Ford, Adidas,...

Positive, Brand-Affirming Influencer Marketing During Covid-19

For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak, it’s more important than ever to connect with consumers — but nobody wants to see tone-deaf advertising right now, or messaging that’s downright...

Stop Marketing to Women with Ads Created by Men: 5 Ways to Do Better

Women have long been the primary target of many marketers, not just because they make up roughly half of the entire world’s population, but because of their sheer buying power; it’s believed women drive 70-80% of all consumer purchasing decisions....

Diversity in Influencer Marketing: Your Brand Needs to Get It Right

Does  influencer marketing have a diversity problem? Some certainly think so: from pushback on highly-publicized influencer trips to outrage over tone-deaf advertisements, people are speaking out on the need for influencer outreach to better...

Black Lives Matter

Our hearts have been heavy in the past week in response to the deaths of George Floyd, Ahmaud Arbery, and Breonna Taylor. Indeed, these deaths are but the latest of too many others that are the result of systemic racism that exists across our...

Look for the Helpers: Companies Offering Aid During the Covid-19 Crisis

  As coronavirus news and updates continue to evolve at a rapid pace, we know that you, like us, are doing everything possible to prioritize health and self-care right now. In the interest of shining a spotlight on businesses who are currently...

Sway Group’s Women-Led Agency Honors International Women’s Day

This Sunday, March 8th, is International Women’s Day: a global day celebrating the social, economic, cultural and political achievements of women. While it’s wonderful to have a specific date each year to focus on women — how far we’ve come, how...

Beyond Millennials: Influencer Marketing For Older Generations

As of January 2020, there are over 48,800,000 Google results for the search term “marketing to millennials.” It’s no wonder so many brands are focused on cracking this diverse, evolving segment with over $200 billion in buying power. However,...

How To Pick A Social Platform For Your Next Influencer Marketing Campaign

While influencer marketing was once primarily a blog-based industry, there are now plenty of social platforms available, and many sponsored programs don’t include blog posts at all. We’re often asked which social platform is best for an influencer...

Sway Group Outperforms Industry Benchmarks in CreatorIQ-Backed Influencer Marketing Study

Influencer marketing has been around long enough to have proven its worth, but compared to television, radio, and print, it’s still a relatively new marketing practice. In just a few short years influencer marketing went from an edgy Wild West...

5 Influencer Marketing Trends in 2020

In order to forecast the hottest influencer marketing trends in 2020, it’s important to take into account how influencer marketing has evolved in recent years. At Sway Group, we’ve been busy analyzing influencer campaign performance, platform...

5 Surprising Ways Paid Media Amplifies Influencer Marketing

One of the many benefits of using influencer marketing is that when done correctly, it feels like a natural extension of the influencer’s regular content. Rather than being perceived as an ad break, good sponsored content matches the native content...

Sway Group Featured in 2020 Chief Marketer 200 Best Agency List

We’re very excited to announce that Sway Group is part of the Chief Marketer 200 - the top marketing agencies of 2020. The 2020 Chief Marketer 200 (CM200) is the world’s only editorial listing of best-in-class brand engagement and activation...

Sway Group’s Women-Driven Team Elevates #ChooseWOMEN Campaign

Every client we work with brings new and rewarding challenges for the Sway team, but as a women-driven company we’re particularly excited to be involved with the upcoming #ChooseWOMEN initiative for WEDO, the Women’s Entrepreneurship Day...