At Sway, there is no better way to celebrate #NationalHighFiveDay (yes, that’s a thing) than giving a big shoutout to FIVE of our brand partners we’ve had the privilege of working with recently. From amplifying messaging around #TheBigGame with Farm Rich to sharing #InMyErgo hacks for ErgoBaby, we love helping our clients engage their audiences with content that truly resonates.
Check out some of the highest-performing posts that our talented influencers created on behalf of these brands:
Ergobaby boosted awareness for their new French Bull Omni 360 baby carrier and highlighted how it can help parents express themselves and live vibrantly with their baby. By partnering with mom influencers with infants (with like-minded audiences), Ergobaby was able to share compelling, relatable content centered around how the carrier allows parents to live the life they want — with baby along for the ride.
FarmRich partnered with parenting and entertainment influencers for #TheBigGame to share their tastiest snacking appetizers meant to impress any party crowd. Just look at those mozzarella sticks...
Litehouse also helped FarmRich get #GameDayReady by engaging food and lifestyle influencers who like to entertain for the Super Bowl and other big games. Influencers were able to showcase how consumers can get bold with flavor by incorporating Litehouse dressings and dips into their game day spreads, and how they are particularly tasty with FarmRich's appetizers.
California Almond Board
The Almond Board of California harnessed the power of the “Busy Balancer” to increase awareness among on-the-go multitaskers. Busy lifestyle influencers were activated to help position almonds as the go-to snack that gives people the healthy energy to keep powering through their hectic days.
How darling is this family? Stonyfield partnered with parenting influencers to increase awareness and create delicious content for their Spring campaign. By activating influencers who are millennial moms with school-aged children, their content drove great engagement and awareness around the quality and convenience of their new Stonyfield Organic Snack Packs for the mama on-the-go.