Influencer marketing is becoming more and more popular as a way to reach consumers online. It's more organic compared to traditional advertising - in fact, influencer marketing programs drive 16 times more engagement than paid or owned media. The question is, how do you find the best influencers for your brand?
There are millions of bloggers out there, in every imaginable niche. Finding the right ones for your industry and brand can be like finding a needle in a haystack. Here are a few ways you can identify the best bloggers to work with:
How to Find the Best Influencers to Promote Your Brand
1. Social Media
Identify the social media networks that make the most sense for your brand. For instance, a food product lends itself to visual networks like Pinterest and Instagram. Identify popular hashtags that relate to your brand (you can use a service like Iconosquare to identify Instagram hashtags), then search for them on those networks. You read through the posts and find influencers who have an engaged audience. Take a look at their profiles to see if they have links to a blog. If their blog has content that seems relevant, you can try to reach out to them through their blog's contact form (or see number 3 below on how to easily work with bloggers).
2. Blog Directories
There are some online directories for locating bloggers, such as Best of the Web and Ontoplist. You can search through many of these by category to identify relevant bloggers. Then you will have to make your own list and attempt to contact them through their blogs. Alternatively, see the next point for an easier way to contact the best bloggers.
3. Influencer Marketing Agency
The easiest and most effective to use an influencer marketing agency, such as Sway Group. We use our proprietary platform to sort influencers demographically, geographically, and psychographically. We use this process to filter our network of over 100,000 influencers down to find ones that can reach the exact audience your brand is looking for. To find the best bloggers for your brand, contact us.
Looking for more influencer marketing tips? Check out the links below: