A content marketing strategy, when done correctly, can attract, retain, and educate your target audience, creating a connection between your consumer and your brand. Online content is vital to creating traffic and buzz about your service or product, and it can play a huge role in your overall marketing strategy.
First off, what is a content marketing strategy and why do you need one? It's a strategic approach based on developing relevant, quality content that appeals to a specific audience. It’s communication with your consumers or prospects without selling. Rather than pitching your brand, you’re supplying valuable information that makes your consumer smarter, or makes their job/life easier.
Developing A Content Marketing Strategy That Works for Your Brand
If you don’t know where to begin in creating content that will help market your brand, here are easy tips to help you get started.
1. Determine Your Target Audience
Knowing your audience is at the core of any effective content marketing strategy. It will inform your content focus, where you publish, and how you promote your content. With consumers becoming adept at avoiding and ignoring advertising, especially online, content marketing provides a more effective way to reach your target audience.
2. Create Engaging Content
Obviously, content is key to your strategy. The more useful, interesting, and/or entertaining it is, the better - this will cause readers to engage and share it with their own audience. Don't focus too much on yourself and your products. Rather, create content that is related to what you sell, but offers something valuable and shareable to the reader. It's also important to create and utilize evergreen content as it helps brands stay relevant all year round – keeping your readers engaged and enticing more traffic to your site.
Be intentional about the content you create as it can attract potential customers to your site and help educate them about your company, products, and services. In addition, if you create interesting content, readers are likely to share it, spreading your posts through their networks.
3. Amplify Your Content
Websites, email, blogs, social media...the list goes on and on. There are so many places online to publish your content, but you don't have to be everywhere to be effective. It's better to concentrate your efforts on a smaller list of platforms where you're more likely to reach your target audience, rather than blasting your brand message aimlessly.
4. Foster Your Brand Presence on Social Media
Most businesses know they need to have a presence on social media, but don’t know how or where to start. Rather than trying to tackle every popular platform, be intentional about where you build a presence and realistic about how many networks you have time for. When selecting a social media platform to focus on, start by researching your target audience and where they spend time online. Also, consider your brand and industry when creating your online persona.
Building a brand new content marketing strategy from the ground up can feel overwhelming - we know that. Contact us today - we can help.