As marketers, we're constantly looking for new, innovative ways to better engage our intended audience. We may get a little crazy sometimes, but that doesn't mean there isn't a method to the madness. In this blog post, we show you how we mix and match content marketing strategies to created sponsored campaigns that bring social success.
How to Mix and Match Content Marketing Strategies
Our method to the madness? Keep reading to find out:
You may feel like you've tried everything to engage with your audience, but what about influencer marketing? Matching your content with the perfect influencer for your brand can lead to engaging campaigns. Moreover, instead of shoving advertisements in your audience's face, our influencers craft sponsored posts that speak to your followers as equals. For example, say you host a Twitter Party. This is a great strategy because it engages your followers as well as welcomes new followers to voice their opinion. However, you can increase engagement even more with a related sponsored post campaign. You’ve got the awareness and outreach created by the Twitter program. Now combine that with the compelling content within the sponsored posts. It’s not just two great tastes that taste great together, it’s an integrated approach that can pay off in amazing ways.
Last year, Sway Group partnered with a popular snack chip brand to increase awareness as they entered into a new product category. To do so, we developed a campaign with influential food bloggers, asking them to help build excitement for the new product by sharing recipes incorporating the chip. Our influencers also helped drive traffic to a scheduled Twitter Party as well as participated in the event. The outcome? Massive success! The campaign ended up exceeding its goal six times over, garnering more than 48 million impressions across all platforms. Two posts were each pinned more than 200 times on Pinterest, and one post went viral with a feature on FoodGawker and Tastespotting. The campaign hashtag reached a targeted trending position of #2 during the Twitter party, and consumers were highly engaged with the sponsored posts, generating a unique click through rate far above industry average.
We love success stories, which is why our campaigns are as diverse as our network of publishers. Call it bundling, call it synergy, call it social voodoo: we know how to mix and match content marketing strategies for maximum results. From content creation to social amplification to in-person feedback, Sway Group’s got a program for every objective and budget.
Want to know more about how sponsored content can bring your brand success? Check out the links below!
- Sponsored Posts: The Misguided Notion That Native Advertising Is 'Suicide'
- 4 Expert Tips for Sponsored Post Success
- How to Follow FTC Guidelines for Sponsored Content
Let's Make Your Next Content Marketing Strategy A Success!
Interested in working with our network of influencers to promote your brand online? Then contact us today!