google-site-verification=C_3qzZLna5OOVdOWnS0vIC9AybtNw0MBtw5n4J6EMyQ

Everything You Need to Know About Instagram Reels

Video is currently dominating the internet, and short-form video is gaining traction with consumers and brands. Videos that are created strategically and published on the right platforms can position your brand ahead of your competitors. Instagram...

The Ultimate Guide to Instagram Guides

Instagram launches have been coming quickly this year. First there was Instagram Reels, then Instagram Shop, then a rearrangement of your home feed, and now they have just launched Instagram Guides. If your head is spinning, don’t worry, we’ve got...

What are Nano Influencers and Why They Should be a Part of Your Next Influencer Marketing Campaign

You’ve likely become familiar with what influencer marketing is and how it works, given how the industry has evolved in recent years. As influencer campaigns have become a critical part of the overall marketing mix for many of today’s brands,...

Instagram Influencer Marketing: The Ultimate How-To Guide for Success

When it comes to influencer marketing, Instagram is a top-performing social media platform for brands. Thanks to over one billion monthly active users and countless opportunities for engagement, Instagram is a great way for marketers to connect with...

FTC Guidelines for Influencer Marketing: What You Need to Know

For influencers and brands who use influencer marketing, FTC compliance is likely something you’re aware of, but may be unsure why it’s such a crucial step in the campaign process, or what the best practices are for brand sponsorship disclosures. In...

Social Issue Marketing: Brands Need to Walk the Talk in 2020

The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof) landing in the spotlight. Suffice to say that 2020 has been through no shortage of major historic events...

First Half of 2020: Our Influencer Campaigns at a Glance

If there’s one thing we can likely all agree on, it’s that 2020 has been a major challenge for most people and businesses. Here at Sway Group we have been working hard to support our employees, clients, and influencers, while staying true to one of...

Influencer Marketing Predictions & Tips for Holidays 2020

Here at Sway Group, we’ve been working with clients to get a jump on their holiday outreach with some forecasting and campaign planning. While the ever-changing coronavirus situation certainly makes predicting business and consumer trends a...

Marketing During Coronavirus: Revamping Budgets for Success

The coronavirus outbreak has put most media production on pause, from sports to concerts to television programming of all kinds. While protocols for restarting production are underway in some areas, marketers around the world have been faced with...

The Unintended Victims of the Facebook Ad Boycott

More than 500 major corporations have paused their advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit campaign, including familiar brands like LEGO, Dunkin Donuts, Starbucks, Target, Best Buy, Ford, Adidas,...

Positive, Brand-Affirming Influencer Marketing During Covid-19

For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak, it’s more important than ever to connect with consumers — but nobody wants to see tone-deaf advertising right now, or messaging that’s downright...

Stop Marketing to Women with Ads Created by Men: 5 Ways to Do Better

Women have long been the primary target of many marketers, not just because they make up roughly half of the entire world’s population, but because of their sheer buying power; it’s believed women drive 70-80% of all consumer purchasing decisions....

Diversity in Influencer Marketing: Your Brand Needs to Get It Right

Does  influencer marketing have a diversity problem? Some certainly think so: from pushback on highly-publicized influencer trips to outrage over tone-deaf advertisements, people are speaking out on the need for influencer outreach to better...

Black Lives Matter

Our hearts have been heavy in the past week in response to the deaths of George Floyd, Ahmaud Arbery, and Breonna Taylor. Indeed, these deaths are but the latest of too many others that are the result of systemic racism that exists across our...

Look for the Helpers: Companies Offering Aid During the Covid-19 Crisis

  As coronavirus news and updates continue to evolve at a rapid pace, we know that you, like us, are doing everything possible to prioritize health and self-care right now. In the interest of shining a spotlight on businesses who are currently...